Paradise Pools Radio Better by DraftFCB Toronto, Pirate Radio & Television

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Industry Culture, Leisure & Sport
Media Radio
Market Canada
Agency DraftFCB Toronto
Copywriter Joe Piccolo
Agency Pirate Radio & Television
Director Terry O'reilly
Released May 2012


London International Awards 2012
Radio Retail Bronze Winner

Credits & Description

Entrant: DraftFCB, Toronto
Paradise Pools - "Better"
Corporate Name of Client: Paradise Pools
Agency Account Director: Cynthia Roach
Agency: DraftFCB, Toronto
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo/Chris Taciuk
Copywriter: Joe Piccolo
Executive Agency Producer: Judy Hamilton
Director: Terry O'Reilly
Music Production Company: Pirate Radio & Television, Toronto
Description of the Project
When you own a pool, life is inherently better.
Very simply, this radio spot illustrates just one of the many ways in which that's the case.