BRAIN by DDB Manila for PPCRV

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BRAIN

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Industry Political/Religious/Trade Organizations
Media Radio
Market Philippines
Agency DDB Manila
Creative Director Lilit Reyes
Producer Tanya Blay, Butch Tayao
Account Supervisor Rick Quizon
Production Soundesign
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: PPCRV
Product/Service: PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING
Agency: DDB PHILIPPINES
Executive Creative Director: Lilit Reyes
Creative Director: Lilit Reyes
Scriptwriter: Ricky B. Aquino Jr.
Agency Producer: Butch Tayao/Tanya Blay
Account Manager: Joy Germones
Account Supervisor: Rick Quizon
Production Company: SOUNDESIGN, Makati City, THE PHILIPPINES
Producer: Butch Tayao/Tanya Blay
Sound Studio: Soundesign Productions
Sound Engineer: Stein Baybay
Other Credits: Voice Talent: Marc Bryan Homecillo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB PHILIPPINES, Taguig City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Applause; crowd ambience MVO: I love the Philippines to the max, with all of my hypothalamus. That's why I'm going to use my cerebrum for our nation's progress. With absolute force and will power, I will use my cerebellum to the highest heavens, to pull my feet to go to the precinct that is specified for me. Choosing a candidate is not a laughing matter, that will simply just come out naturally, spontaneously, without any involuntary prompting from my medulla oblongata. I swear to the three mega stars of our flag, I will use my head, which houses my ultra intelligent brain, this coming election. ANN: When you vote, use your head. A message from Parish Pastoral Council for Responsible Voting and this station.

Full script of the ad in the original language
SFX: Applause; crowd ambience MVO: Mahal ko to the max ang Pilipinas with all my hypothalamus. Kaya gagamitin ko ang aking cerebrum sa ikauunlad ng ating country. Pipilitin ko to the highest heavens ang aking cerebellum na hilahin ang aking mga feet sa lubos na aking makakaya to go to the presinto na itinakda for me. Ang pagpili ng candidate is not a laughing matter na basta na lang it comes out naturally, spontaneously without any prompting it involuntarily from my medulla oblongata. I swear to the three mega stars of our flag. In to the 8 blinding brilliant rays of the sun, gagamitin ko ang aking ulo which houses my ultra intelligent brain sa darating na eleksyon. ANN: Gamitin ang ulo sa pagbato. Isang paalala mula sa Parish Pastoral Council for Responsible Voting at ng himpilang ito.

Brief Explanation
Parish Pastoral Council for Responsible Voting aims to enlighten people to think wisely when choosing a candidate to vote in every election.