2012 by Euro Rscg Amsterdam for Citroen

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2012

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Industry Automotive products, services and accessories
Media Radio
Market Netherlands
Agency Euro Rscg Amsterdam
Creative Director Joost Van Praag Sigaar, Laurens Boschman
Account Supervisor Erica Tornlow
Production POSTOFFICE
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: CITROËN NETHERLANDS
Product/Service: PAY HALF NOW, HALF LATER PROMOTION
Agency: EURO RSCG AMSTERDAM
Creative Director: Joost van Praag Sigaar/Laurens Boschman
Scriptwriter: Joost van Praag Sigaar/Laurens Boschman
Agency Producer: Kim Wolffensperger
Account Manager: Esther Alblas
Account Supervisor: Erica Törnlöw
Advertiser's Supervisor: Frank de Langen/Jeroen Tas
Production Company: POSTOFFICE, Amsterdam, THE NETHERLANDS
Sound Studio: Postoffice
Sound Engineer: Marco Baay/Jurriaan Balhuizen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EURO RSCG AMSTERDAM, Amstelveen, THE NETHERLANDS

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN1: In 2012 the Maya calendar ends. Many people think that means the end of our world. So this is the ideal moment to buy a new Citroën car. Because you pay half now and the other half after two years. Interest free. Enjoy your Citroën C1, C3 Picasso or C4 Picasso now for half the price. And if the world is still there in 2012, well, you pay the other half after all. Half now, half later at Citroën. Check citroënpromotions.nl SFX: Citroën mnemonic: Creative Technologie ANN2: Beware. Loans cost money.

Full script of the ad in the original language
ANN1: In 2012 eindigt de kalender van de Maya’s. Velen verwachten dan het einde van de wereld. Dus dit is hét moment om een nieuwe Citroën te kopen. U betaalt namelijk de helft nu en de andere helft pas over twee jaar. Rentevrij. Geniet nu al voor de helft van de prijs van uw Citroën C1, C3 Picasso en C4 Picasso. En als de wereld dan nog wel bestaat in 1012, ach, dan betaalt u toch alsnog de tweede helft. De helft nu, de helft later bij Citroën. Kijk op citroënactie.nl SFX: Citroën mnemonic: Creative Technologie ANN2: Let op. Geld lenen kost geld.