Sprint Radio MOM MINUTES by Riney San Francisco

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Industry Telecommunications Services, Mobile Communications
Media Radio
Market United States
Agency Riney San Francisco
Creative Director Erin Alvo, Mark Sweeney
Account Supervisor James Gassel
Released May 2004

Credits & Description

Advertising Agency: PUBLICIS & HAL RINEY, USA, San Francisco
Creative Director: Erin Alvo/Mark Sweeney
Scriptwriter: Mark Sweeney
Agency Producer: Holly Harding
Account Supervisor: James Gassel

Script in English

SFX: Sprint PCs ding and phone ring.

Mom: Hello?

Mark: Mom.

Mom: Hey, Mark.

Mark: Uh, listen, um, I’ve been going over some numbers here…

Mom: Yeah.

Mark: And I’m gonna need you to figure out how many uh, mother-son minutes you’re gonna to need, uh, next month.

Mom: Mother-son minutes?

Mark: I’m gonna put you on a…li’l mother-son plan.

Mom: This sounds a little goofy, Mark, you have…

Mark: Yeah, well, couple things: uh, you don’t want to guess too few, right… because my overage charges are just ridiculous.

Mom: Oh, okay.

Mark: But if you guess too many, well, you’re just throwin’ money out the window, and you know…

Mom: I wouldn’t want to do that.

Mark: Yeah, so can you guess?

Mom: Oh, 120 minutes.

Mark: 120 minutes a month?

Mom: Yeah.

Mark: Seems a little low…

SFX: Sprint PC ding.

VO: How does your wireless company make you feel? Introducing an entirely new way to buy wireless. The Sprint PCS Fair and Flexible Plan automatically adjusts every month so you don’t waste a lot of money or minutes. Starting at $35 a month. Sprint PCS. Now, that’s better.

LEGAL: Offer ends 8/28/04 with two-year agreement and credit approval. Activation and termination fees apply. Additional terms apply. Not available everywhere. See stores for details.