FÜR ELISE by Mortierbrigade Brussels for Radio 1

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FÜR ELISE

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Belgium
Agency Mortierbrigade Brussels
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Publications & Media Silver

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Advertiser: RADIO 1
Product/Service: PEETERS & PICHAL CONSUMER PROGRAMME
Agency: MORTIERBRIGADE Brussels, BELGIUM
Advertiser RADIO 1
Product PEETERS & PICHAL CONSUMER PROGRAMME
Entrant MORTIERBRIGADE Brussels, BELGIUM
Type of Entry: Product & Service
Category: Publications & Media
Title: FÜR ELISE
Advertiser/Client: RADIO 1
Product/Service: PEETERS & PICHAL CONSUMER PROGRAMME
Entrant Company: MORTIERBRIGADE Brussels, BELGIUM
DM/Advertising Agency: MORTIERBRIGADE Brussels, BELGIUM


Brief Explanation
Radio 1 is Belgium's biggest news channel.
They air a show called 'Peeters & Pichal', a show that defends consumer rights.
The topic they were treating was the general attitude at call centres & helpdesks.
The objective was to show that Radio 1 does not only give facts & figures, but that they can
also engage, change and interact.

We confronted the call centres & helpdesks with their own nasty habits.
We did to them what they do to us: we kept them waiting.
We took the side of so many frustrated and helpless consumers.