Exclusive Books Radio Green Kafka by FCB Cape Town

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Green Kafka

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Industry Book store
Media Radio
Market South Africa
Agency FCB Cape Town
Executive Creative Director Mike Barnwell
Creative Director Aaron Harris
Production We Love Jam
Released April 2017

Credits & Description

This is a radio campaign for Exclusive Books from FCB Cape Town to promote the Penguin Classics collection a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Media: Radio
Category: Entertainment & leisure
Client: Exclusive Books
Agency: FCB Cape Town
Production: We Love Jam, Cape Town
Country: South Africa
Executive Creative Director: Mike Barnwell
Creative Director/ writer: Aaron Harris
Sound Design: Arnold Vermaak
Account Director: tanya wilson
Agency Producer: Nicola Davidsson