Orange Woolf by FCB Cape Town for Exclusive Books

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Orange Woolf

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Industry Book store
Media Radio
Market South Africa
Agency FCB Cape Town
Executive Creative Director Mike Barnwell
Creative Director Aaron Harris
Production We Love Jam
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Casting & Performance Bronze Lion

Credits & Description

This is a radio campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.
It imagines how famous authors might have described the colour of their own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Media: Radio
Category: Entertainment & leisure
Client: Exclusive Books
Agency: FCB Cape Town
Production: We Love Jam, Cape Town
Country: South Africa
Executive Creative Director: Mike Barnwell
Creative Director/ writer: Aaron Harris
Sound Design: Arnold Vermaak
Account Director: tanya wilson
Agency Producer: Nicola Davidsson
Title: Penguin Classics Radio - Orange Cover'
Agency: Fcb Cape Town
Brand: Exclusive Books
Country: South Africa
Entrant Company: Fcb Cape Town
Advertising Agency: Fcb Cape Town
Executive Creative Director: Mike Barnwell (Fcb Cape Town)
Creative Director: Aaron Harris (Fcb Cape Town)
Radio Producer: Nicola Davidsson (Fcb Cape Town)
Sound Engineer: Arnold Vermaak (We Love Jam)
Account Director: Tanya Wilson (Fcb Africa)
Synopsis:
This radio commercial is part of a campaign for Exclusive Books to promote the Penguin Classics collection - a series of books featuring some of the world's best writers packaged in very plain covers.It imagines how Virginia Woolf might have described the colour of her own Penguin Classics book cover. And aims to demonstrate that when the writing is good enough, a plain cover is all you need.
Entry Summary:
The Penguin Classics Collection is comprised of some of the world's most acclaimed authors. It includes the writing of Woolf, Kafka, Tolstoy, Wells, Nabakov, Satre and more. The covers of the books are as simple as the writing is complex. They are made up of two squares of flat colour (a different colour for each book) separated by a white ribbon in the middle to carry the Penguin Classics logo device.Exclusive Books is South Africa's largest chain of book stores.
Script In English:
VIRGINIA:The outside is of the most splendid hue. The kind that quietly steals your attention across distant meadows. Vivid and familiar, a promise and a memory. Like a sea of blooms dancing upon narrow stalks, gently swaying.Two squares, glorious and incandescent. Like embers, glowing impatiently on the breath of the wind. Like the last sliver of evening sun as it slips silently beyond the horizon. A dazzling overture, exquisite in its impermanence, setting the sky ablaze, painting every cloud, every hillock, every bird on wing just the same. ANNCR:Virginia Woolf in the plain orange cover, because sometimes words are all you need. The Penguin Classics collection. Available at Exclusive Books nationwide.