People Opposing Women Abuse (POWA) Radio SLAP by The Jupiter Drawing Room South Africa

SLAP

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Industry Public Safety, Health & Hygiene
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Creative Director Pj Kensley, Ahmed Tilly, Graham Lang
Account Supervisor Luca Gallarelli
Released March 2005

Credits & Description

Advertising Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA), SOUTH AFRICA, Cape Town
Creative Director: PJ Kensley/Graham Lang/Ahmed Tilly
Scriptwriter: Neil Gardiner
Agency Producer: Phillipa Bresler
Account Supervisor: Luca Gallarelli
Advertiser's Supervisor: Carrie Shelver
Sound Engineer: Graham Merril


Script in English

SFX: Single claps about 2 seconds apart getting closer.

Rachel: In some areas of South Africa, almost 25% of women have been slapped, struck, punched, or beaten up by a man. And every 6 hours, in South Africa, a woman is murdered by her lover, husband or even her father. So it could be that South African men hold the world record when it comes to abuse towards women. Whoever you are, and there’re a lot of you, well done. You can be proud to be a South African.

SFX: Single claps get closer together and eventually it becomes applause.

Rachel: There’s no excuse for abuse. Call POWA anonymously on 011 642 4345 if it’s happening to you, or someone you know.