Pepsi Radio Break Out The Pepsi by BBDO New York

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Break Out The Pepsi

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Industry Soft Drinks
Media Radio
Market United States
Agency BBDO New York
Chief Creative Officer Greg Hahn
Executive Creative Director Lauren Connolly
Creative Director Josh Parschauer, Daniel Burke
Released November 2016


LIA Awards 2017
Radio & Audio Beverages Bronze Winner

Credits & Description

Entrant: Bbdo New York, New York
Brand: Pepsi
Corporate Name of Client: Pepsi
Agency Account Team: Ladd Martin/ Josh Steinman/ Lauren Munilla/ Cornelia Madsen
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Lauren Connolly
Senior Creative Directors: Adam Livesay/Matthew Brink
Creative Directors: Daniel Burke/Josh Parschauer
Agency Producers: Chris Cassar/Loren Parkins
Audio Engineer: Dave Riviera
Track Direction: Doug Stoley
Music Production Company: Sticky Audio Labs, New York
A Pepsi is the perfect way to celebrate little victories. If your team wins the World Series, you should crack open a nice bottle of champagne. But if you hit a ground ball during your company softball league and don’t strike out for the first time all season, break out the Pepsi. These ads continue that spirit, reminding us to celebrate life’s little wins by turning ‘Break out the Pepsi’ into both a call to action and an expression of excitement, interchangeable with phrases like “Yesss”, “awesome”, and “high-five!” Because no triumph is too small, too obscure, or too personal to break out the Pepsi.
The world has enough serious issues to worry about right now. Let’s remind people to enjoy the smaller victories in life and that there still plenty of things worth celebrating. Like when your parents join social media and don’t send you a friend request. And what better way to celebrate those victories than by enjoying an ice-cold Pepsi? When life throws you a little win, break out the Pepsi.