Mountain Dew Radio Poor Parched Mouth by BBDO New York

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Poor Parched Mouth

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Industry Soft Drinks
Media Radio
Market United States
Agency BBDO New York
Released November 2016


LIA Awards 2017
Radio & Audio Beverages Bronze Winner
Radio & Audio Script Writing Bronze Winner

Credits & Description

Entrant: Bbdo New York, New York
Brand: Pepsi / Mountain Dew
Corporate Name of Client: Pepsi
Agency Planners: Chris Cummings/Yin Chung
Agency Account Team: Ladd Martin/ Joshua Steinman/ Kait Reeves/ Monica Pyles
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Lauren Connolly
Creative Directors: Monty Pera/Don Marshall Wilhelmi
Copywriter: Don Marshall Wilhelmi
Art Director: Monty Pera
Agency Producers: Chris Cassar/Loren Parkins
Audio Engineer: Dave Riviera
Music Production Company: Sticky Audio Labs, New York
When you are thirsty, the last thing you need is someone reminding you how thirsty you are. Because you might realize you are thirstier than you think, and have to do something about it. In this spot, a voiceover plants the seeds of thirst in not-so-subtle ways.