Perla Radio DAUGHTER by Leo Burnett Manila

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Industry Washing powders & Detergents
Media Radio
Market Philippines
Agency Leo Burnett Manila
Creative Director Richard Irvine, Badong Abesamis
Account Supervisor Cathy Siapno, Gela Peña, Rommel Mariano
Released October 2005

Credits & Description

Creative Director: Richard Irvine(ECD)/Badong Abesamis(CD)
Scriptwriter: Gay Huerto
Agency Producer: Lady Cajanding
Account Supervisor: Cathy Siapno/Gela Peña/Rommel Mariano
Advertiser's Supervisor: Redge Abueva

Script in English

ANN: In Perla’s life, there are always touching moments… One day, her child came home happy from school…

CHILD: (Crying) Mom…huhuhuhuhu….

ANN: Okay, okay, my mistake. She was sad.

PERLA: What happened?

ANN: …Perla asked.

CHILD: Mom, I failed my exam….

ANN: Perla took pity on her child. Assuring her, she stroked her back…

PERLA: Don’t cry…don’t worry…everything will be alright…

ANN: Because of Perla’s soft hands—hands that wash with Perla soap with natural ingredients (does the soap really
have to be called by the same name?)…her child stopped crying!


ANN: …And fell asleep! And with the way she sounded, you’d think she was an ogre! Your hands are really magical, Perla! You are a B.U.R.M.A.—Between Us Remember Me Always!

Script in Orginal Language

ANN: Sa buhay ni Perla, laging may touching moment… Minsan, umuwing masayang-masaya ang anak nya galing

CHILD: huhuhu…

ANN: Ay! Hindi pala sya masaya…umiiyak sya…

PERLA: Napano ka anak?

ANN: Tanong ni Perla…

CHILD: Nay, bagsak po ako sa test…

ANN: Naawa si Perla sa anak…hinaplos-haplos
nya ‘to…

PERLA: Tahan na anak, wag kang mag-alala, nandito lang ako para sa’yo

ANN: Sa lambot ng mga kamay ni Perla, kamay na gumamit ng Perla soap na may natural ingredients…talaga namang magka-pangalan pa ha… unti-unti’ng nahimas-masan ang bata…

CHILD: Huhhkrrkk (snores)

ANN: Ay ano ba ‘yan! Nakatulog! At ang hilik pang goons. Iba talaga ang nagagawa ng kamay mo Perla…isang kang BURMA
B.U.R.M.A. --- Between Us Remember Me Always

Brief Explanation

Perla Laundry Soap is made of natural ingredients—and so it leaves hands soft and great to touch. In this series, we created a protagonist named Perla whose chief attribute are her soft hands. The campaign handle is a bumbling radio soap opera, each funny installment ending with a zany acronym—a joke popular among Filipinos.