Perla Radio MASSAGE by Leo Burnett Manila

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MASSAGE

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Industry Washing powders & Detergents
Media Radio
Market Philippines
Agency Leo Burnett Manila
Creative Director Richard Irvine
Account Supervisor Cathy Siapno, Gela Peña, Rommel Mariano
Released November 2005

Credits & Description

Advertising Agency: LEO BURNETT MANILA, THE PHILIPPINES
Creative Director: Richard Irvine
Scriptwriter: Gay Huerto
Agency Producer: Lady Cajanding
Account Supervisor: Cathy Siapno/Gela Peña/Rommel Mariano
Advertiser's Supervisor: Redge Abueva
Sound Engineer: Sonny Casteñeda


Script in English

ANN: Here’s another touching story from the life of Perla…. One day, Perla was with a girl friend…

FVO: Perla, how I wish I could go to a is-paaaaaaaa…

ANN: Where did you come from lady--the boondocks? This is the way you say it: spahhhh…! Anyway…Perla took pity on her friend…she caressed her back and said…

PERLA: That’s okay…

FVO: Perla…your hands…they’re so soothing! …What if you gave me a massage?

ANN: How fresh! But who can blame her? It’s really hard to resist hands so soft, hands that wash with Perla Soap that contains natural ingredients…

FVO: …Perla, could you make that a Thai massage?

ANN: Can you believe it? She asked Perla to be her spa!

FVO: Perla, make it shiatsu this time around…

ANN: Soon enough, the whole town got wind of Perla’s gift for massage, and everyone rushed to her for her services!Your hands are really magical, Perla… You are a B.A.N.G.L.A.D.E.S.H.—Be A Noble Girl and Love Amor Does Everybody Silence… Hurray!

Script in Orginal Language

ANN: Isa na namang nakaka-touch na pangyayari sa buhay ni Perla… Minsan, kasama ni Perla ang kumare…

FVO: Mare sana afford ko maka-pag-ispa

ANN: Haay ano ba yan ang jologs mag-pronounce. It’s Spa! Mabalik ako… Naawa si Perla…hinimas ang likod ng ni kumare…

PERLA: Okay lang yun mare…

FVO: Mare, ang sarap ng pag-himas ng kamay mo sa likod ko. E kung ikaw na lang kaya mag-masahe sa ‘kin?

ANN: Sosyal sya! Nag-pamasahe kay Perla! Well, Dahil yun sa lambot ng kanyang mga kamay na nag-laba sa Perla soap that contains natural ingredients…bongga!

FVO: Mare isa ngang thai massage dyan!

ANN: Ay! Nagpa-Spa kay Perla?

FVO: Mare, siyatsu naman…

ANN: Nabalitaan ng marami ang masarap na masahe ni Perla…

FVO2: Perla ako naman….

ANN: At nagdagsaan sila kay Perla para magpamasahe. Iba talaga ang nagagawa ng kamay mo Perla. Isa kang Bangladesh….B.A.N.G. LADESH! --- Bongga ang lola mo at‘day eva ka shos!

Brief Explanation

Perla Laundry Soap is made of natural ingredients—and so it leaves hands soft and great to touch. In this series, we created a protagonist named Perla whose chief attribute are her soft hands. The campaign handle is a bumbling radio soap opera, each funny installment ending with a zany acronym—a joke popular among Filipinos.