Perla Radio NEIGHBOURS by Leo Burnett Manila

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Industry Washing powders & Detergents
Media Radio
Market Philippines
Agency Leo Burnett Manila
Creative Director Richard Irvine, Badong Abesamis
Account Supervisor Cathy Siapno, Gela Peña, Rommel Mariano
Released October 2005

Credits & Description

Creative Director: Richard Irvine(ECD)/Badong Abesamis(CD)
Scriptwriter: Gay Huerto
Agency Producer: Lady Cajanding
Account Supervisor: Cathy Siapno/Gela Peña/Rommel Mariano
Advertiser's Supervisor: Redge Abueva

Script in English

ANN: Here’s another touching chapter in the life of Perla… One day, while Perla was on her way home, she passed by two of her neighbours tugging at each other’s hair…

SFX: Slap

ANN: I said ‘tugging at each other’s hair’…okay, you can make it ‘slapping each other’ if you so insist….

FVO1: Next time, return my flat iron—because it isn’t yours!

SFX: Slap

FVO2: And next time, be less selfish you b*%ch!

SFX: Slap

ANN: Then suddenly, Perla intervened. She held both of their hands…and they stopped fighting!

FVO1: Your hands are so soft, Perla….

FVO2: I so totally agree with you… they’re so great to touch!

ANN: That instant, they became friends over their comment on Perla’s soft hands—hands that wash with Perla soap that contains natural ingredients…

PERLA: Now, the two of you: shake hands…

ANN: Because of Perla’s soft hands, there was now peace on earth…! Perla, you are a B.A.L.I.W.A.G.*—Beauty and Love I Will Always Give!

* BALIWAG is a place of curiosity in the Philippines.

Script in Orginal Language

ANN: Narito na naman ang isang nakaka-touch na kabanata sa buhay ni Perla… Minsang pauwi si Perla, nadaanan nya ang dalawang kapitbahay na nagsasabunutan…

SFX: Slap

ANN: Sabunutan dapat eh… o sige na nga sampalan na lang…

FVO1: Bruha ka! Hindi ka marunong magsoli ng hiniram mong Plantsa…

SFX: Slap

FVO2: Bruha ka rin masyado kang swapang!

SFX: Slap

ANN: Biglang pumagitan si Perla. Hinawakan nya ang mga ito at biglang natigil sila sa pag-aaway.

FVO1: Hay, Ang lambot ng kamay mo Perla…

FVO2: Agree ako sa ‘yo ang lambot nga ng kamay niya…

ANN: At biglang naging chika friends ang dalawa dahil sa koment nila sa malalambot na kamay ni Perla..mga kamay na nag-laba with Perla soap that contains natural ingredients. O di ba?

PERLA: Magkamayan na kayo…

ANN: Dahil sa malalambot na kamay ni Perla, nagkaroon ng peace on earth. Perla, isa kang BALIWAG – B.A.L.I.W.A.G. Beauty and Love I will Always Give

Brief Explanation

Perla Laundry Soap is made of natural ingredients—and so it leaves hands soft and great to touch. In this series, we created a protagonist named Perla whose chief attribute are her soft hands. The campaign handle is a bumbling radio soap opera, each funny installment ending with a zany acronym—a joke popular among Filipinos.