Personal Music Radio VIOLINS by Del Rivero Messianu DDB USA

Adsarchive » Radio » Personal Music » VIOLINS

VIOLINS

Pin to Collection
Add a note
Industry Business equipment & services
Media Radio
Market United States
Agency Del Rivero Messianu DDB USA
Director Alberto Slezynger
Creative Director Luis Miguel Messianu, Jose Luis Villa, Christian Reslen
Released June 2005

Credits & Description

Advertising Agency: DEL RIVERO MESSIANU DDB, USA, Miami
Creative Director: Luis Miguel Messianu/Jose Luis Villa/Christian Reslen
Scriptwriter: Manuel Huici/Ruben Salavert
Agency Producer: Michelle Headley
Advertiser's Supervisor: Alberto Slezynger
Director: Alberto Slezynger


Script in English

SFX: Phone Dialing

ALBERT: Personal Music.

CREATIVE: Hey Albert it’s Bob from the agency

ALBERT: Hey Bob how’s it going man?

CREATIVE: Pretty good man. Listen, you received the commercial we sent to you right?

ALBERT: Yeah, beautiful.

CREATIVE: Yeah Albert I know it’s beautiful. This time I don’t only need music. I need a
Grammy.

ALBERT: Uh huh…

CREATIVE: Look bro. What we’re thinking is when the guy jumps and makes that nasty
tomahawk jam, like maybe make the shoes sound like violins, or maybe the violins like shoes… I don’t know, I mean you’re… this is your thing bro you, you figure it out. You’re the guy. I’m just here.

SFX: Sound of someone writing something down.

ALBERT: Yeah, no.

CREATIVE: Also, the guy, he looks Latin

ALBERT: OK

CREATIVE: so maybe get some piñatas in dolby 9.1 digital surround.

ALBERT: some piñata dolby surround sound, ok.

CREATIVE: You know we need something abstract but with form.

ALBERT: I think I feel it. It’s kinda like uh, having swollen feet during a humid day.

CREATIVE: Ohhh,Yeah! You hit that one right on the nose bro!

ALBERT: Thank you, thank you. Or maybe like some Amazonian mosquito bites.

CREATIVE: Yeah! Mosquitoes! That’s so… so… just get me my Grammy.

OFF: At Personal Music Studios, we know what you’re looking for, even if you don’t. personal music studios, music and sound design.

CREATIVE: Oh hey. And the target’s primarily men, so can we use some like masculine
instruments.
ALBERT: Um, OK.


Brief Explanation

As creatives, we sometimes ask for sensations and images to be represented musically. Often our demands are confusing, contradictory or just absurd. The music designer has to be a trustworthy professional, a person who understands you and knows what you mean to say even if you don’t say it clearly.