Personal Music Radio VIOLINS by Del Rivero Messianu DDB USA

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Industry Business equipment & services
Media Radio
Market United States
Agency Del Rivero Messianu DDB USA
Director Alberto Slezynger
Creative Director Luis Miguel Messianu, Jose Luis Villa, Christian Reslen
Released June 2005

Credits & Description

Advertising Agency: DEL RIVERO MESSIANU DDB, USA, Miami
Creative Director: Luis Miguel Messianu/Jose Luis Villa/Christian Reslen
Scriptwriter: Manuel Huici/Ruben Salavert
Agency Producer: Michelle Headley
Advertiser's Supervisor: Alberto Slezynger
Director: Alberto Slezynger

Script in English

SFX: Phone Dialing

ALBERT: Personal Music.

CREATIVE: Hey Albert it’s Bob from the agency

ALBERT: Hey Bob how’s it going man?

CREATIVE: Pretty good man. Listen, you received the commercial we sent to you right?

ALBERT: Yeah, beautiful.

CREATIVE: Yeah Albert I know it’s beautiful. This time I don’t only need music. I need a

ALBERT: Uh huh…

CREATIVE: Look bro. What we’re thinking is when the guy jumps and makes that nasty
tomahawk jam, like maybe make the shoes sound like violins, or maybe the violins like shoes… I don’t know, I mean you’re… this is your thing bro you, you figure it out. You’re the guy. I’m just here.

SFX: Sound of someone writing something down.

ALBERT: Yeah, no.

CREATIVE: Also, the guy, he looks Latin


CREATIVE: so maybe get some piñatas in dolby 9.1 digital surround.

ALBERT: some piñata dolby surround sound, ok.

CREATIVE: You know we need something abstract but with form.

ALBERT: I think I feel it. It’s kinda like uh, having swollen feet during a humid day.

CREATIVE: Ohhh,Yeah! You hit that one right on the nose bro!

ALBERT: Thank you, thank you. Or maybe like some Amazonian mosquito bites.

CREATIVE: Yeah! Mosquitoes! That’s so… so… just get me my Grammy.

OFF: At Personal Music Studios, we know what you’re looking for, even if you don’t. personal music studios, music and sound design.

CREATIVE: Oh hey. And the target’s primarily men, so can we use some like masculine

Brief Explanation

As creatives, we sometimes ask for sensations and images to be represented musically. Often our demands are confusing, contradictory or just absurd. The music designer has to be a trustworthy professional, a person who understands you and knows what you mean to say even if you don’t say it clearly.