Perth Zoo Radio Echidna by Eardrum, The Brand Agency

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Industry Zoos
Media Radio
Market Australia
Agency Eardrum
Agency The Brand Agency
Copywriter Garry Horner, James Wills-Parker
Released April 2013


London International Awards 2013
Radio Campaign Bronze Winners

Credits & Description

Can you guess which animals at Perth Zoo are playing a game of Who Am I? The Brand Agency, Perth created a radio campaign to showcase the unique personalities of some of the zoo's lesser known animals, while encouraging families to visit the zoo to find them and win prizes along the way.
Category: Entertainment & leisure
Client: perth zoo
Title: Prickly
Agency: The Brand Agency, Perth
Production: Eardrum, Sydney
Country: Australia
Executive Creative Director: Garry Horner
Copywriter: Garry Horner
Copywriter: James Wills
Account Director: Holly Creasey
Planner: Paul Yole
Agency Producer: Gemma Kay
Radio Director: Ralph van Dijk