People For The Ethical Treatment Of Animals (PETA) Radio Wild Animal Agent by Y&R New York

Wild Animal Agent

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Industry Environmental & Animal Issues
Media Radio
Market United States
Agency Y&R New York
Director Clay Weiner
Copywriter Andrew Mcmurchie
Released May 2012


London International Awards 2012
Radio Public Service/Social Welfare Bronze Winner
Radio Script Writing Short List

Credits & Description

Entrant: Y&R New York, New York
People for the Ethical Treatment of Animals "Wild Animal Agent"
Corporate Name of Client: PETA
Agency Account Director: Mike Acken
Agency: Y&R New York, New York
Chief Creative Officer: Jim Elliott
Creative Directors: Graeme Hall/Michael Schachtner
Copywriter: Andrew McMurchie
Executive Agency Producers: Nathy Aviram/ Lora Schulson
Agency Producer: Tennille Teague
Director: Clay Weiner
Sound Design Company: Q Department
Description of the Project
Devon Dentler, super agent to the wild kingdom, inadvertently shows why Hollywood is no place for wild animals.