Philippine Cancer Society/ PCSI Radio TOBACCO by BBDO Guerrero Makati City

TOBACCO

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Industry Anti-smoking
Media Radio
Market Philippines
Agency BBDO Guerrero Makati City
Creative Director David X. Guerrero, Raoul S. Panes
Account Supervisor Donna Pacho
Released May 2005

Credits & Description

Advertising Agency: BBDO GUERRERO ORTEGA, THE PHILIPPINES
Creative Director: David Guerrero/Raoul Panes
Scriptwriter: Carol Ong
Agency Producer: Jeng Floresca/Aldous Pagaduan
Account Supervisor: Donna Pacho


Script in English

Children's chorus:

When you're big and you know it, puff a stick
When you're tough and you know it, puff a stick

Minty, tasty, smokey
More fun than toys 'n' candy
When you're cool and you know it, puff a stick.

When you're strong and you know it, puff a stick
When you're smart and you know it, puff a stick

Minty, tasty, smokey
More fun than toys 'n' candy
When you're cool and you know it, puff a stick.

Puff puff puff a stick!

MVO: Every year, over 2 million kids under the age of 10 try their first cigarette. Make sure your kids know the truth about smoking. A message from the Philippine Cancer Society.
Brief Explanation

Smoking starts at an early age in the Philippines. It’s a country of smokers. With numerous brands — both local and foreign — fighting for a share of the lung. Advertising and promotions are allowed. Lured by the cool imagery of smoking, children get curious and puff their first cigarettes before they even reach 10. Their parents are probably smokers too.