SAILOR by DDB California for Pine-sol

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SAILOR

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Industry Household maintenance & pet products
Media Radio
Market United States
Agency DDB California
Creative Director Chad Ackley - Group Creative Director
Account Supervisor Rebecca Hines - Group Account Director
Released July 2010

Credits & Description

Category: Household
Advertiser: THE CLOROX COMPANY
Product/Service: PINE-SOL FLOOR CLEANER
Agency: DDB WEST
Creative Director: Chad Ackley
Scriptwriter: Jim Bosiljevac
Agency Producer: Jessica Manning
Account Supervisor: Rebecca Hines
Advertiser's Supervisor: Jon Balousek
Production Company: DDB WEST, San Francisco, USA
Sound Studio: One Union SF
Sound Engineer: Joaby Deal
Music Artist/Title: Peter Raeburn/Nick Foster
Other Credits: Director of Content Production: Frank Brooks
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB WEST, San Francisco, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Romantic music SFX: Knock at the door; high heels; door opening FVO: Well, hello there, sailor. MVO: Pardon, madam. I was piloting my yacht off my island on the western coast of Spain, researching whales, when I caught a whiff of a most elegant pine-scented perfume. Something so intense... I followed my nose across the ocean, across the continent, here to you. FVO: Mmmhmm. That’s the powerful scent of clean, baby. Pine-Sol. Why don’t you come in, I’ll show you how it works on my floor.

Brief Explanation
Pine-Sol has always been known for getting floors sparkling clean, but the strategy behind this campaign placed a new focus on the product's intense scent. We took the brand's long-time spokesperson, Diane Amos, and featured her as you would the heroine in a romance model. And now 'Intensity' stands for both the bold scent of Pine-Sol and the brand's brave new tone.