POLI CROSSED THE ROAD by Futura DDB Ljubljana for POLI PÂTÉ

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POLI CROSSED THE ROAD

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Industry Grocery and Other foods, Sauces, Sausage and meat products
Media Radio
Market Slovenia
Agency Futura DDB Ljubljana
Executive Creative Director Zoran Gabrijan
Production 100
Released August 2010

Credits & Description

Category: Foods
Advertiser: PERUTNINA PTUJ
Product/Service: POLI PÂTÉ
Agency: FUTURA DDB
Executive Creative Director: Zoran Gabrijan
Scriptwriter: Zoran Gabrijan/Miha Grobler
Production Company: 100 , Ljubljana, SLOVENIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: FUTURA DDB, Ljubljana, SLOVENIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Once upon a time Poli sausage crossed the road. ANN: Poli. Now available as a pâté.

Full script of the ad in the original language
MVO: Lepega dne je sla Poli cez cesto. ANN: Poli. Odslej tudi kot pasteta.

Brief Explanation
BRIEF: After 30 years of famous Poli sausages, it will now also be avaliable as a pâté. OBJECTIVE: Tell customers that Poli sausage is now avaliable as a pâté, so they will try it. OUTCOME: Simple and clear message needs a simple and fun execution.