McDonald's Radio MINING ADVENTURE by Leo Burnett London

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Industry Fast food
Media Radio
Market United Kingdom
Agency Leo Burnett London
Creative Director Jim Thornton
Account Supervisor Lucy Nelson
Released March 2005

Credits & Description

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Alistair Wood
Agency Producer: Adam Furman
Account Supervisor: Lucy Nelson
Sound Engineer: Tony Rappaccioli

Script in English

VO: Got £1? Go to McDonald’s, buy a 99p Curry Chicken Sandwich and keep the change..

SFX: Ker-ching.

VO: Buy a penny share in an obscure South American mining venture...

SFX: Drilling sound. [Drilling stops. Ayeee!] Carrambaa! Gracias! Gracias!

VO: Take the profits and discover a budding music talent..

SFX: (Poor amateur singing) Travelling down to Croydon town...

VO: Then simply hire a top producer...

SFX: Same song now played live to vast concert audience, in a rock style.

VO: Buy a 99p Curry Chicken Sandwich, new to the McDonald’s Pound Saver Menu...

VO: …and become pop mogul.

VO: (5 note sting) I’m lovin’ it™.