McDonald's Radio PAPERBACK by Leo Burnett London

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Industry Fast food
Media Radio
Market United Kingdom
Agency Leo Burnett London
Creative Director Jim Thornton
Account Supervisor Lucy Nelson
Released April 2005

Credits & Description

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Alistair Wood
Agency Producer: Adam Furman
Account Supervisor: Lucy Nelson
Sound Engineer: Tony Rappaccioli

Script in English

VO: Got £1? Go to McDonald’s, buy a 99p Double Cheeseburger .

SFX: Ker-ching.

VO: Use your penny change to buy an old paperback at the church fete…

SFX: Church bells in background.

Vicar: Shakespeare’s ‘Twelfth Night’ eh.. a sound choice.

VO: Take the plot, and turn it into...

Announcer: The Night Before the Thirteenth, an original screenplay based on a truly original idea.

VO: Buy a 99p Double Cheeseburger, from the McDonald’s Pound Saver Menu...

VO: ...and conquer Hollywood.

VO: (5 note sting) I’m lovin’ it™.