McDonald's Radio RAINWATER by Leo Burnett London

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RAINWATER

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Industry Fast food
Media Radio
Market United Kingdom
Agency Leo Burnett London
Creative Director Jim Thornton
Account Supervisor Lucy Nelson
Released March 2005

Credits & Description

Advertising Agency: LEO BURNETT, UNITED KINGDOM, London
Creative Director: Jim Thornton
Scriptwriter: Paul White/Alistair Wood
Agency Producer: Adam Furman
Account Supervisor: Lucy Nelson
Sound Engineer: Tony Rappaccioli


Script in English

VO: Got £1? Go to McDonald’s and buy a 99p Cadbury Creme Egg McFlurry.

VO: Take your penny change...

SFX: Ker-chingbuy.

VO: Buy an empty plastic bottle and leave it in the garden.

SFX: Lightning, storm, rain.

VO: Then hey presto, 100% natural rainwater. All now you need is a slick marketing firm.

SFX (jingle): Rain. Goes down a storm.

VO: Buy a 99p Cadbury Creme Egg McFlurry from the McDonald’s Pound Saver Menu … become a drinks tycoon.

VO: (5 note sting) I’m lovin’ it™.