ASSASSINATIONS by DDB Manila for Pro-life Philippines

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ASSASSINATIONS

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Industry Public Safety, Health & Hygiene
Media Radio
Market Philippines
Agency DDB Manila
Executive Creative Director Eugene U. Demata
Creative Director Louie Sotto
Production Soundesign
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: PRO-LIFE PHILIPPINES
Product/Service: PREGNANCY COUNSELLING HOTLINE
Agency: DDB DM9JAYMESYFU
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Scriptwriter: Mark Ibaviosa
Agency Producer: Tanya Blay
Account Manager: Junette Laxamana
Production Company: SOUNDESIGN, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB DM9JAYMESYFU, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: Abraham Lincoln. SFX: Gunshot ANN: John F. Kennedy. SFX: Gunshot ANN: Mahatma Ghandi. SFX: Gunshot ANN: Ninoy Aquino. SFX: Gunshot ANN: Martin Luther King. SFX: Gunshot ANN: John Lennon. SFX: Gunshot ANN: Some changed the world before they were killed. Others may not even get that chance. Be Pro-Life. Call 733-7027.

Brief Explanation
Despite stringent anti-abortion laws, there are still a number of women who opt for the procedure. Pro-Life Philippines sought to urge them to reconsider their decision by realising the potential in each unborn child.