2001, A SPACE ODYSSEY by DDB Auckland for Prime

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2001, A SPACE ODYSSEY

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Account Supervisor Danielle Richards
Production Liquid Studios
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: SKY TELEVISION
Product/Service: SKY MOVIES
Agency: DDB NEW ZEALAND
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Scriptwriter: Tim Yates/Ashwin Gopal
Agency Producer: Tania Jeram
Account Manager: Brad Armstrong
Account Supervisor: Danielle Richards
Advertiser's Supervisor: Mike Watson
Production Company: LIQUID STUDIOS, Auckland, NEW ZEALAND
Other Credits: Managing Partner: Scott Wallace, DDB
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Kazoos and cardboard boxes trying to replicate the theme from '2001: A Space Odyssey' ANN: Movies just got cheaper. Get the Sky Movies package for less than $20 a month. Call 0800 759 759 now.

Brief Explanation
To promote the great new deal that made the SKY Movies package a lot cheaper, we decided to ‘cheapen’ one of the most iconic uses of music in film - the soundtrack to the opening sequence of '2001: A Space Odyssey'.