Progressive Insurance Radio Elk Country by Arnold Worldwide Boston

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Elk Country

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Industry Insurance
Media Radio
Market United States
Agency Arnold Worldwide Boston
Chief Creative Officer Ícaro Dória
Executive Creative Director Sean Mcbride
Copywriter Melanie Simonich
Released February 2018

Awards

Lions Communication 2018
Radio & Audio Lions Sectors > Consumer Services Silver Lion

Credits & Description

Brand PROGRESSIVE
Entrant ARNOLD WORLDWIDE BOSTON
ARNOLD WORLDWIDE Boston, USA Entrant Company
ARNOLD WORLDWIDE Boston, USA Idea Creation
Icaro Doria Arnold Worldwide Chief Creative Officer
Sean McBride Arnold Worldwide Executive Creative Director
Melanie Simonich Arnold Worldwide Copywriter
Dave Evans Havas Head of Content, N.A.
Mike Lawson Arnold Worldwide Agency Producer
Spring Clinton-Smith Arnold Worldwide Executive Producer
Lauren Landry Arnold Worldwide Agency Producer
Michael Secher Soundtrack Recording Engineer
Mike Letourneau Soundtrack Recording Engineer


Brief Explanation
The call of the wild. It’s what motivates a lot of people to buy an RV. But when it comes to actually owning one, sometimes the wildest thing out there is happening inside your vehicle. Which brings a whole new sound to wherever you’re exploring.

Script (English)
SFX: BULL ELK BUGLE
ANNCR: The Bull Elk’s bugle, one of nature’s most wondrous sounds.
SFX: SCREAMING THAT SOUNDS LIKE A BULL ELK’S BUGLE
ANNCR: That is not a Bull Elk.
SFX: SCREAMING THAT SOUNDS LIKE A BULL ELK’S BUGLE
ANNCR: That’s Karen.
SFX: SCREAMING THAT SOUNDS LIKE A BULL ELK’S BUGLE
ANNCR: Her RV’s sewage tank is spewing all over her camper thanks to a faulty hookup…
SFX: BULL ELK BUGLE THAT SOUNDS LIKE SCREAMING
ANNCR: …way, way out in the middle of elk country.
SFX: BULL ELK BUGLE THAT SOUNDS LIKE SCREAMING
ANNCR: Yep, that’s an elk.
SFX: SCREAM THAT SOUNDS LIKE A BULL ELK’S BUGLE
ANNCR: Nope, that one’s Karen.
SFX: BULL ELK BUGLE THAT SOUNDS LIKE SCREAMING
ANNCR: Elk.
SFX: ELK BUGLE THAT SOUNDS LIKE SCREAMING
ANNCR: Elk.
SFX: SCREAM THAT SOUNDS LIKE AN ELK’S BUGLE
ANNCR: Karen.
SFX: SCREAM THAT SOUNDS LIKE AN ELK’S BUGLE AND SCREAM OVERLAPPING
ANNCR: Actually, that’s an elk and Karen.
It’s wild out there. When it gets too wild, Progressive has your RV covered.
Visit Progressive.com to quote today.