WEIRD SMELL by DDB Toronto, Pirate Radio & Television for Associated Group Of Home Inspectors Canada

WEIRD SMELL

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Industry Consumer & Public services
Media Radio
Market Canada
Agency DDB Toronto
Creative Director Andrew Simon
Account Supervisor Shane Ogilvie
Agency Pirate Radio & Television
Director Stephanie Pigott
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: ASSOCIATED GROUP OF HOME INSPECTORS CANADA
Product/Service: PROPERTY SURVEYS
Agency: DDB CANADA/TORONTO
Executive Creative Director: Andrew Simon
Creative Director: Andrew Simon
Scriptwriter: Courtney Colomby/Jorgen Stovne
Agency Producer: Andrew Schulze
Account Supervisor: Shane Ogilvie
Advertiser's Supervisor: Brian Daley
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Stephanie Pigott
Other Credits: Associate Creative Director: Shane Ogilvie
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB CANADA/TORONTO, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Wow, okay, this is really embarrassing. Um... I smell. Yeah, I smell. It’s sort of... well, musty. And the thing is, I just can’t tell where it’s coming from. Down below? From the back? It’s really awful. And I think it’s getting worse. ANN: Every house has its issues. We’ll expose them. Call the Associated Group of Home Inspectors before buying your next home, or visit bookahomeinspection.com

Brief Explanation
This campaign was targeted to first-time and repeat home buyers, buying new or re-sale homes in Toronto and surrounding area. Knowing all the problems that come with a house, we needed to creatively communicate the importance of getting a proper home inspection before buying a home.