Prostate Cancer Foundation Radio Yourself [audio] by MacLaren McCann Toronto

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Yourself [audio]

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Industry Against Cancer
Media Radio
Market Canada
Agency MacLaren McCann Toronto
Chief Creative Officer Darren Clarke
Associate Creative Director Taylor Mccarthy, Chris Paleczny
Executive Creative Director Josh Stein
Art Director Chris Paleczny
Copywriter Darren Clarke, Taylor Mccarthy
Released November 2016

Awards

LIA Awards 2017
Pharmaceuticals Campaign Silver Winner
Health & Wellness Multi-platform Campaign Silver Winner
Radio & Audio Public Service/social Welfare Silver Winner
Radio & Audio Script Writing Bronze Winner
Health & Wellness - Craft Use Of Copywriting Bronze Winner

Credits & Description

Entrant: Mccann Canada, Toronto
Brand: Prostate Cancer Canada
Corporate Name of Client: Prostate Cancer Canada
Media Planner: Jennifer Bender
Agency: McCann Canada, Toronto
Chief Creative Officer: Darren Clarke
Executive Creative Director: Josh Stein
Associate Creative Directors: Taylor McCarthy/Chris Paleczny
Copywriters: Darren Clarke/Taylor McCarthy
Art Director: Chris Paleczny
Agency Producer: Jacqueline Bellmore
Sound Design Company: Grayson Matthews, Toronto
Synopsis:
Not enough Men are getting their prostates checked by a Doctor because they feel uncomfortable about it. So, in our ads, we have a Doctor give some alternatives to Men that are highly unlikely and much more uncomfortable in order to make getting their prostate's checked by a Doctor not seem so bad.