Protex Radio Grenade by Red Fuse

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Industry Soaps
Media Radio
Market United States, Brazil
Agency Red Fuse
Chief Creative Officer Manir Fadel
Creative Director Antonio Arias
Art Director Widerson Souza, Quentin Six
Copywriter Ricardo Dolla, Nicolas Boye-Moller
Released June 2018

Credits & Description

Agency: Red Fuse Communications
Advertiser: Colgate Palmolive
Production: Ritmika Audio Arts, Brazil
Creative Chairman, Red Fuse Communications: Shen Guan Tan
Chief Creative Officer, Red Fuse Communications: Manir Fadel
Creative Director, Red Fuse Communications: Antonio Arias
Copywriter, Red Fuse Communications: Ricardo Dolla
Copywriter, Red Fuse Communications: Nicolas Boye Moller
Art Director, Red Fuse Communications: Quentin Six
Art Director, Red Fuse Communications: Widerson Souza
Group Account Director, Red Fuse Communications: Peter Harrison
Account Director, Red Fuse Communications: Guy Orsmond
Y&R - Red Fuse Communications, launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be on their hands after having them washed with Protex. In the radio ads, they reduced the danger of dangerous artefacts / situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.