DRIVING by Leo Burnett Jakarta for PT Telekomunikasi Selular

DRIVING

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Industry Traffic safety
Media Radio
Market Indonesia
Agency Leo Burnett Jakarta
Executive Creative Director Brian Capel
Production Cut Do Cut
Creative Director Ratna Pribadi
Account Supervisor Andrini Novie
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: PT TELEKOMUNIKASI SELULAR
Product/Service: MOBILE PHONE USE FOR DRIVERS
Agency: LEO BURNETT KREASINDO
Executive Creative Director: Brian Charles Capel
Creative Director: Ratna Pribadi
Scriptwriter: Hendra Ustriady
Agency Producer: Budiarto/Zenia Rijanti
Account Supervisor: Andrini Novie
Production Company: CUT TO CUT, Jakarta, INDONESIA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEO BURNETT KREASINDO, Jakarta, INDONESIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hands, hold the wheel and keep it straight. Okay, eyes, look at front and keep focus. Right foot, step on the acceleration. SFX: SMS alert MVO: Ears, listen to the cell phone, there’s an SMS. Left hand, grab the cell phone, and right hand, keep holding the wheel. Eyes, look at the cell phone, Thumb, press OK. Eyes read the SMS. Okay. Thumb reply the SMS. Press G, W, space... O... It’s not X, it's O! Delete, delete! All right, now press... SFX: Phone ringing MVO: Hey wait, wait... Ears, hear the cell phone, there’s a call. Thumb, press OK. Lips, says ‘hello’! Eyes, get a quick glance at the rear view. Right hand, turn the wheel to the left. Eyes, look at the cell phone. Ears, listen to the voice from the cell phone Eyes, look at the road. SFX: Loud horn MVO: Lips, turn the wheel to the left! Foot, push the cell phone! Hands, step on the brakes! Hands step on the brakes! ANN: It is difficult for the brain to concentrate on more than one thing at a time. Drive safely. Use your cell phone only when you are not driving. This message is brought to you by Telkomsel.

Full script of the ad in the original language
MVO: Tangan, pegang setir yang lurus. Oke, mata, lihat ke depan focus. Kaki kanan, tekan gas yang konstan. SFX: SMS alert MVO: Telinga, dengerin tuh HPnya ada SMS masuk. Tangan kiri ambil HP, tangan kanan tetep pegang setir. Mata liat ke layar HP. Jempol tekan tombol oke. Mata baca SMS. Oke, jempol balas SMS-nya. Tekan tombol G, W, spasi O. Eh bukan tombol X, tapi O! Apus, apus! Oke sekarang tekaaan. SFX: Ringtone MVO: Tunggu, tunggu... telinga denger ada talpon masuk. Jempol, tekan oke. Mulut, bilang halo. Mata liat dulu spion. Tangan kanan belokin setir ke kiri. Mata liat lagi HP. Telinga dengerin suara yang nelpon. Mata liat lagi ke jalan. SFX: Klakson MVO: Mulut, banting setir ke kiri! Kaki injak HP-nya. Tangan simpan dulu remnya. Rem-nya disimpan! ANN: Otak sulit untuk berkonsentrasi lebih dari satu hal sekaligus. Utamakan keselamatan. Gunakan handphone saat tidak berkendara. Iklan layanan ini dipersembahkan oleh Telkomsel.