Q P Corporation Radio INDIA by Daiko Tokyo


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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market Japan
Agency Daiko Tokyo
Director Keiko Susuki
Creative Director Hiroyuki Takahashi, Osamu Hatano
Account Supervisor Seiichi Hiramoto, Satsuya Iguchi, Akihiko Ohmura
Released August 2004

Credits & Description

Advertising Agency: DAIKO ADVERTISING, JAPAN, Tokyo
Creative Director: Hiroyuki Takahashi/Osamu Hatano
Scriptwriter: Keiko Susuki
Account Supervisor: Seiichi Hiramoto/Satsuya Iguchi/Akihiko Ohmura
Advertiser's Supervisor: Seiichi Hiramoto/Satsuya Iguchi/Akihiko Ohmura
Director: Keiko Susuki
Sound Engineer: Hirokazu Suzuki/Masayoshi Shimano/Masaki Takamura

Script in English

Song (in Hindi) and accompanying translation: Mr. Honest Raj is an Indian who loves curry. One day, he mixed mayonnaise into the curry spices.He tried it with cucumber. It was surprisingly delicious, and he decided to keep it secret from his neighbours. Whenever someone asked, "What are you eating, Raj?" he said, "I'm not eating curry mayonnaise. "Mr. Honest told his first lie. Curry mayonnaise is a sinful treat. Do you like mayonnaise? Kewpie Mayonnaise.
Brief Explanation

The matching between mayonnaise and Indian curry spices is expressed by creating a song in Hindi, accompanied by Japanese simultaneous interpretation. Dead-serious Japanese narration is inserted in the cheerful song.