Q P Corporation Radio MEXICO by Daiko Tokyo

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MEXICO

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market Japan
Agency Daiko Tokyo
Director Keiko Susuki
Creative Director Hiroyuki Takahashi, Osamu Hatano
Account Supervisor Seiichi Hiramoto, Satsuya Iguchi, Akihiko Ohmura
Released August 2004

Credits & Description

Advertising Agency: DAIKO ADVERTISING, JAPAN, Tokyo
Creative Director: Hiroyuki Takahashi/Osamu Hatano
Scriptwriter: Keiko Susuki
Account Supervisor: Seiichi Hiramoto/Satsuya Iguchi/Akihiko Ohmura
Advertiser's Supervisor: Takaaki Matsuoka/Hiroto Iwano/Shinichiro Yamamoto
Director: Keiko Susuki
Sound Engineer: Hirokazu Suzuki/Masayoshi Shimano/Masaki Takamura


Script in English

Song (in Mexican) and accompanying translation: The hot sun says take time off today. Mexican guacamole on such a day. Guacamole is a dip with mashed avocado, chopped tomatoes and lemon juice. Add mayonnaise, and you get mayonnaise guacamole. It's delicious with corn chips and vegetables. Mayonnaise guacamole! Someone will certainly open a bottle of tequila before the sun sets. You begin to feel you can get along without working. Do you like mayonnaise? Kewpie Mayonnaise.
Brief Explanation

The matching between mayonnaise and Mexican dishes is expressed by creating a song in Spanish, accompanied by Japanese simultaneous interpretation. Dead-serious Japanese narration is inserted in the cheerful song.