Q P Corporation Radio TOMATO by Daiko Tokyo

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TOMATO

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market Japan
Agency Daiko Tokyo
Director Keiko Susuki
Account Supervisor Seiichi Hiramoto
Released April 2005

Credits & Description

Advertising Agency: DAIKO ADVERTISING, JAPAN, Tokyo
Creative Director: Keiko Susuki
Scriptwriter: Keiko Susuki
Account Supervisor: Seiichi Hiramoto
Director: Keiko Susuki
Sound Engineer: Takashi Tachibana/Masayoshi Shimano/Masaki Takamura


Script in English

FVO: Yone and Kinnosuke fell in a love of fate, and Shizue was born. Shizue was arranged to meet Yuzaburo on a fatal blind date, and so Masao was born. Masao and Yumiko overcame their forbidden love, and Kosaku was born.

MVO: Tomato, said to have originated in South America. Now, there are roughly 8,000 varieties of tomato in the world. If tomatoes wore numbers on their backs, we can say that Tomato No. 13 was crossed in a fatal match with Tomato No. 21 to create Tomato No. 127, and…

FVO: After Kosaku, a playboy, broke up with Machiko, to everybody’s surprise, He discovered a true love in Yukino, and Yoshiko was born.

MVO: At a certain farm, Tomato No. 127 was crossed with Tomato No. 394, and Tomato No.2458 was born.

FVO: Yoshiko, who was born to Kosaku and Yukino, finally married Yutaka, her long time boyfriend back from junior high school, and I was born on this earth.

MVO: Tomato No. 2458 was mated with Tomato No. 3009 because of a flying bumblebee, and Tomato No. 7655 was born.

FVO: Numerous coincidences overlapped,

MVO: Numerous coincidences overlapped, and a certain tomato was displayed at a certain
supermarket,

FVO: I, who was born by coincidence, encounter a certain tomato at a supermarket, and…

Together: The fateful tomato salad is created today. “Together: The fateful tomato salad is created today. “Wonderful vegetable life.” Kewpie Mayonnaise.

Script in Orginal Language

NA
Brief Explanation

What makes a vegetable delicious, besides mayonnaise, is a story that each vegetable has. We used a style of re-mixing two stories with two music pieces to dramatically illustrate a heart-rending encounter between vegetable and people. The targets are young urbanites who do not eat vegetables very regularly. By conveying how wonderful it is to encounter a certain vegetable, this radio CM encourages listeners to feel like wanting to eat vegetables with affection.