ROBOT by J. Walter Thompson Melbourne for Skills Victoria

ROBOT

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Industry Public awareness
Media Radio
Market Australia
Agency J. Walter Thompson Melbourne
Executive Creative Director Richard Muntz
Production Bang Bang Studios
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: SKILLS VICTORIA
Product/Service: QUALIFICATIONS & TRAINING
Agency: JWT
Executive Creative Director: Richard Muntz
Scriptwriter: Chris Andrews/Harsh Kapadia/James Orr
Agency Producer: Sherry Cheesman
Production Company: BANG BANG STUDIOS, Melbourne, AUSTRALIA
Sound Engineer: Stephen Renfree
Other Credits: Client Personnel: Meg Yeates
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT, Melbourne , AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Yeah, hi. Umm, what do I do if I want to build stuff? MVO2: Oh, you should do a Diploma of Construction. MVO1: And if I wanted to build really big robots? MVO2: Well, you can do a Diploma in Engineering Technology. MVO1: Oh, engineering, yeah of course. Hey, do you reckon that these robots could turn into cars? MVO2: If you did a certificate in Auto Mechanics, then sure, that could happen. MVO1: Oh great great. And what about, if these robots turned evil? MVO2: Uhhh, evil robots. Man, I hate them so much. Maybe consider a certificate in Security Operations? MVO1: Excellent. That sounds like the way forward then. ANN: A TAFE or training qualification is more than just a piece of paper. It's a gigantic shape shifting robot car that probably needs to learn a thing or two about respect for the general public. To check out the hundreds of courses available, visit skills.vic.gov.au or call 131 823. Authorised by the Victorian Government, Melbourne.

Brief Explanation
A government radio campaign for Skills Victoria and regional TAFE and training institutes, demonstrating the variety of courses available.