Toyota Radio SCREAM by FCB Johannesburg

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SCREAM

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Industry Trucks, Vans & Pick-Up Trucks
Media Radio
Market South Africa
Agency FCB Johannesburg
Director Molefi Thulo
Creative Director Brett Morris
Account Supervisor Mike Di Trelizzi
Released April 2005

Awards

Cannes Lions 2005
Radio Cars & Automotive Services Silver Lion

Credits & Description

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Creative Director: Brett Morris
Scriptwriter: Molefi Thulo
Agency Producer: Karin Keylock
Account Supervisor: Mike Di Trelizzi
Advertiser's Supervisor: Claude Jarrard
Director: Molefi Thulo
Sound Engineer: John Culverwell

Script in English
SFX: We hear shuffling and goods being picked up.
MV1: (Screams)
MV2: (Screams)
MV1: I didn’t know you were in here!
MV2: I didn’t see you either!
MV1: What are you doing sneaking up on me like that?!
MV2: I’m moving boxes!
MV1: Geez, you scared the hell out of me!
ANN: Introducing the extremely spacious Quantum Panel Van – from Toyota. Lead the way.
SFX: Mnemonic