INTERVIEW by Ogilvy Sao Paulo for Motorola

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INTERVIEW

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Industry Cell phones, Smartphones & Accessories
Media Radio
Market Brazil
Agency Ogilvy Sao Paulo
Director Dimi Kireeff
Account Supervisor Evandro Guimaraes
Production Monosonico
Production S De Samba
Director Daniel Dito Reschigna
Creative Director Fred Saldanha, Tiago Meloni
Producer Henrique Ruiz Nicolau
Account Supervisor Thais Correa, Bruna Lobato
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: MOTOROLA
Product/Service: QUENCH MOBILE PHONE WITH GPS
Agency: OGILVY BRASIL
Creative Director: Fred Saldanha
Scriptwriter: Fred Saldanha/Megan Farquhar/Pedro Izique
Agency Producer: Nana Bittencourt/Mauricio Granado
Account Supervisor: Evandro Guimaraes/Thais Correa/Bruna Lobato
Advertiser's Supervisor: Gabriela Viana/Marcus Daurea
Production Company: S DE SAMBA, São Paulo, Miami, BRAZIL, USA
Production Company: MONOSONICO, São Paulo, Miami, BRAZIL, USA
Director: Dimi Kireeff/Daniel 'Dito' Reschigna
Producer: Henrique Nicolau
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing; typing MVO: I've got about 5 years experience in this field. I've worked for three different firms and have always managed to be promoted in each of them. Yes, we have to do what it takes. I bet you chose that shirt today for that reason, right? Oh, I don't blame you. If I had something so... how do I put it? Round... in that area, I’d have a much better job today. I mean, I’m sure you’re competent and hard-working, but when it comes to the casting couch, we know how... we know... Oh, your dad is the boss? Even better, you have no worries, you don’t even need to have a nice pair of... Hmmm, have I mentioned that you have beautiful eyes? ANN: Don’t get lost. Motorola Quench with GPS. SFX: Motorola sound logo: Hello Moto

Full script of the ad in the original language
SFX: Telefone tocando; digitando MVO: Tenho quase 5 anos de experiência neste mercado. Trabalhei em 3 empresas diferentes e sempre consegui ser promovido em cada uma delas! É, a gente tem que saber se mexer bem... e... Aposto que hoje você escolheu essa camisa com decote pensando nisso, né? Mas eu não culpo você não, se eu tivesse algo... assim tão... como falar? Redondo, nessa área, hoje teria um cargo melhor! Claro, tenho a certeza absoluta que você é competente, trabalhadora, mas na hora do teste do sofá, a gente sabe como é, né... Ah, seu pai é o presidente. Bem melhor, não tem teste, não precisa nem de ter um belo par de... Hmm, já falei que você tem uns olhos lindos? ANN: Não se perca. Motorola Quench com GPS. SFX: Motorola sound logo: Hello Moto

Brief Explanation
Motorola is launching the Motorola Quench with GPS. In order to draw attention to the GPS feature on this phone, we created this radio spot. In the spot, we hear a person in a high-pressure situation who gets lost in his speech. The idea of getting lost in speech offered us a humorous way to sell a well-known benefit for this new phone. We hear their speech begin on track with the situation, but as the spot unfolds, they end up completely off topic and totally lost.