TICKET by Ogilvy Sao Paulo for Motorola

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Industry Cell phones, Smartphones & Accessories
Media Radio
Market Brazil
Agency Ogilvy Sao Paulo
Director Dimi Kireeff
Account Supervisor Evandro Guimaraes
Production Monosonico
Production S De Samba
Creative Director Fred Saldanha, Tiago Meloni
Producer Henrique Ruiz Nicolau
Account Supervisor Thais Correa, Bruna Lobato
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: MOTOROLA
Product/Service: QUENCH MOBILE PHONE WITH GPS
Agency: OGILVY BRASIL
Creative Director: Fred Saldanha
Scriptwriter: Fred Saldanha/Megan Farquhar/Pedro Izique
Agency Producer: Nana Bittencourt/Mauricio Granado
Account Supervisor: Evandro Guimaraes/Thais Correa/Bruna Lobato
Advertiser's Supervisor: Gabriela Viana/Marcus Daurea
Production Company: S DE SAMBA, São Paulo, Miami, BRAZIL, USA
Production Company: MONOSONICO, São Paulo, Miami, BRAZIL, USA
Director: Dimi Kireeff/Daniel "dito" Reschigna
Producer: Henrique Nicolau
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY BRASIL, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Police siren MVO: Hello officer. Do you have to give me a fine? I’m such a careful driver, trust me and I wasn’t doing anything wrong really. Okay, maybe I was going a little fast, but who doesn't go faster when they see a cop behind them? Nothing against you, it’s instinct - bucking authority... But I bet you're a nice guy! And you look very cool in that uniform. Once I wore one just like that to a costume party. No, I had a great time - chicks can't see a uniform and not fall for it, you know what I mean. I was very popular... On the downside, I ended up hitting a car. But now the good part: because I was dressed as a policeman, hahah, I put the blame on the other driver, haha threatened him with prison and everything. Hahahaha, it was pretty funny - if you'd been there, you'd be laughing too... (Silence) I think... what was it we were talking about? ANN: Don’t get lost. Motorola Quench with GPS. SFX: Motorola sound logo: Hello Moto

Full script of the ad in the original language
SFX: Sirene de polícia MVO: Pô seu Guarda, precisa mesmo passar a multa? Dirijo sempre com tanto cuidado... pode confiar, nunca fiz nada de errado, não... Ok, assumo que estava um pouquinho rápido, mas também quem não anda rápido quando vê um policial atrás da gente? E, no, no, nada contra você - é instinto mesmo, esse troço de autoridade e tal... Mas aposto que você é um cara legal! Impressionante como esse uniforme ficou legal em você! Uma vez usei um igualzinho numa festa fantasia... no, me diverti muito, apavorei... a mulherada não pode ver uma farda dessas que cai em cima, você sabe o que tou falando, né... me dei muito bem... Menos na volta... acabei batendo o carro, sabe, mas agora tem a parte boa: eu estava vestido de policial, ha ha ha, aí botei a culpa no outro motorista, ameacei até de prisão, essas coisas... Foi bem engraçado, haha, se você estivesse lá, você ia rir também.... (Silêncio) Eu acho... o que era mesmo que a gente tava falando? ANN: Não se perca. Motorola Quench com GPS. SFX: Motorola sound logo: Hello Moto

Brief Explanation
Motorola is launching the Motorola Quench with GPS. In order to draw attention to the GPS feature on this phone, we created this radio spot. In the spot, we hear a person in a high-pressure situation who gets lost in his speech. The idea of getting lost in speech offered us a humorous way to sell a well-known benefit for this new phone. We hear their speech begin on track with the situation, but as the spot unfolds, they end up completely off topic and totally lost.