Quikrete Radio Long Story Short, 4 by Fitzco

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Long Story Short, 4

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Industry Construction & Civil Engineering
Media Radio
Market United States
Agency Fitzco
Chief Creative Officer Noel Cottrell
Executive Creative Director Wes Whitener, Mitch Bennett
Copywriter Ryan Waite, Matt Shoemake, Carl Corbitt, Meredith Young, Shawn Perritt​
Released October 2016


D&AD 2017
Writing for Advertising Writing for Radio & Audio Wood Pencil

Credits & Description

Agency: Fitzgerald & Co
Client: Quikrete
Chief Creative Officer: Noel Cottrell
Executive Creative Director: Mitch Bennett
Executive Creative Director: Wes Whitener
Executive Producer: Christine Sigety
Senior Producer: Dustin Levine
Sound: Acoustech
Copywriter: Shawn Perritt​
Copywriter: Matt Shoemake
Copywriter: Carl Corbitt
Copywriter: Meredith Young
Copywriter: Ryan Waite
Sound Designer: Gopal Swamy
Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.