GPS by Y&R Buenos Aires for Quilmes

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Industry Traffic safety, Against alcohol
Media Radio
Market Argentina
Agency Y&R Buenos Aires
Creative Director Martin Mercado, Martín Goldberg- Darío Rial
Production Raya Producciones
Released August 2010

Awards

One Show 2011
One Show Public Service / Radio - Single Merit

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CERVECERIA Y MALTERIA QUILMES
Product/Service: ANTI DRINK-DRIVING MESSAGE
Agency: Y&R BUENOS AIRES
Executive Creative Director: Martin Mercado
Creative Director: Martin Mercado/Martin Goldberg
Scriptwriter: Martin Mercado/Martin Goldberg
Production Company: RAYA PRODUCCIONES, Buenos Aires, ARGENTINA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R BUENOS AIRES, ARGENTINA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: You are approaching a fork in the road.Follow the fork to the right. You are approaching a right turn.Turn to your right.Recalculating.Turn to your right.No-no, no, no. Sorry... recalculatingTurn to your right... my right! You thought it was your right!Hey! Careful with that embankment! That wasn’t there before.Wait, wait, wait... that was the one!Where are we? I think we missed it! Recalculating...ANN: If you drink, don’t drive. Taking yourself seriously is drinking responsibly.It’s a message from Cervecería and Maltería Quilmes.
Full script of the ad in the original language
MVO: Esta cerca de una bifurcacion.Mantenganse a la derecha en la bifurcacion.A 100 metros giro a la derecha.Giro a la derecha.Recalculando.Mantengase a su izquierda.No-no, no, sorry. Re... recalculando.Gire a la derecha... a mi derecha! Pensaste que era la tuya.Ojo... upa! El terraplen! Es que no estaba ese terraplen!Bueno, para, para, para... No, en esta era! Donde estamos? Ya estamos pasados tio! Recalculando.ANN: Si manejas no tomes. Tomarse en serio es tomar responsablemente.Un mensaje de Cerveceria y Malteria Quilmes.