Radio Advertising Bureau Radio SIMON CALLOW by Eardrum

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Advertising & Communication, Corporate Image
Media Radio
Market United Kingdom
Agency Eardrum
Director Ralph Van Dijk, Martin Sims
Released June 2004

Credits & Description

Advertising Agency: EARDRUM, UNITED KINGDOM, London
Creative Director: Ralph van Dijk/Martin Sims
Scriptwriter: Ralph van Dijk/Martin Sims/Anthony Bryan
Director: Ralph van Dijk/Martin Sims
Sound Engineer: Matt Roberts

Script in English

MVO: In advertising it ain't what you say, it's the way that you say it. And on Radio, the Brand conversation medium, that's what gets results, yeah! One person who knows exactly how to say word things is actor Simon Callow. So Simon, have you done any radio commercials?

Simon Callow: Oh yes.

MVO: Really?

Simon Callow: Yes.

MVO: Can't say I recognise your voice.

Simon Callow: Well that's because I change my voice according to each script.

MVO: Ooh clever.

Simon Callow: By constricting my larynx. You see some companies want to talk to customers in soft sincere tones, so I speak like this.

MVO: Mmm that is lovely.

Simon Callow: Others prefer something more strident!

MVO: Ooh, oh!

Simon Callow: Whereas large dependable companies prefer a tone you can trust.

MVO: Oh right. So with radio, advertisers can have all sorts of brand conversations with their customers?

Simon Callow: Exactly.

MVO: And what would a, I don't know, a sexy voice sound like?

Simon Callow: Velvety soft, chocolatey brown.

MVO: Chocolately brown. Right, to find out more about radio advertising, the brand conversation medium, go to How was that?

Simon Callow: Sort of creepy.

MVO: Right.