Radio Bandeirantes Radio CORRUPTION by ALMAP BBDO Brazil

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CORRUPTION

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Director Mai Zi Qin
Creative Director Marcello Serpa, Roberto Pereira, Luiz Sanches Jr., Cassio Zanatta
Account Supervisor Fico Meirelles
Released May 2005

Awards

Cannes Lions 2005
Radio Publications & Media Bronze Lion for the Campaign

Credits & Description

Advertising Agency: ALMAPBBDO, BRAZIL
Creative Director: Marcello Serpa/Roberto Pereira/Luiz Sanches/Cassio Zanatta
Scriptwriter: Gustavo Sarkis/Renato Fernandez
Agency Producer: Egisto Betti
Account Supervisor: Fico Meirelles
Advertiser's Supervisor: Fernando Vieira De Mello/Sergio Sitchin
Director: Zi


Script in English

Open with a love song:

Song: Tonight...

(Station changes and a different song starts playing.)

... Senator..

(Station changes and a different song starts playing.)

.. Ana Júlia...

(Station changes again.)

was arrested..

(Station changes again.)

... because she stole...

(Station changes again...)

...money..

(Station changes again)

...from people...

(Station changes again.)

...Bastard!

Announcer: We tell you what the other stations don’t. Bandeirantes, 90.9FM, 840AM. The station that fights for you.
Script in Orginal Language

Abre com um trecho de música romântica:

Essa noite...

(Troca para um rapp)

A deputada...

(troca para um rock )

Ana Júlia...

(Troca mais uma vez )

Foi presa...

(Troca para uma música romântica)

Porque roubou o...

(Troca para um reggae...)

Dinheiro...

(Troca para um frevo)

Do povo...

(Troca para um pagode)

ordinária....

Letreiro: A gente diz o que as outras rádios não dizem. Bandeirantes, 90.9. A rádio que briga por você.
Brief Explanation

The English translation given relates to the original Portuguese script. The English audio provided does not match the original language audio (for obvious reasons!) but helps convey the creative concept.