Radio Bandeirantes Radio SHOT by ALMAP BBDO Brazil

SHOT

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Director Mai Zi Qin
Creative Director Marcello Serpa, Roberto Pereira, Luiz Sanches Jr., Cassio Zanatta
Account Supervisor Fico Meirelles
Released May 2005

Awards

Cannes Lions 2005
Radio Publications & Media Bronze Lion for the Campaign

Credits & Description

Advertising Agency: ALMAPBBDO, BRAZIL
Creative Director: Marcello Serpa/Roberto Pereira/Luiz Sanches/Cassio Zanatta
Scriptwriter: Gustavo Sarkis/Renato Fernandez
Agency Producer: Egisto Betti
Account Supervisor: Fico Meirelles
Advertiser's Supervisor: Fernando Vieira De Mello/Sergio Sitchin
Director: Zi


Script in English

Open with rock music:

Song: Violence ...

(Station changes and a different song starts playing.)

...in the city...
(Station changes and a different song starts playing.)

...continues...

(Station changes again.)

...out of control.

(Station changes again.)

There are people ...

(Station changes again.)

...being mugged right in front of the...

(Station changes again.)

Police!

Announcer: We tell you what the other stations don’t. Bandeirantes, 90.9FM, 840AM. The station that fights for you.
Script in Orginal Language

Abre com um rock :

A violência ...
(Troca de estação e começa a tocar outra música)
...na cidade
(Troca de estação e começa a tocar outra música )
...continua...
(Troca para um rock )
...insuportável..
(Troca de estação mais uma vez )
...tem gente ...
(Troca de estação de novo)
...sendo assaltada bem na frente da...
(E agora troca para um rock )
Polícia!

Loc: A gente diz o que as outras rádios não dizem. Bandeirantes, 90.9. A rádio que briga por você.
Brief Explanation

The English translation given relates to the original Portuguese script. The English audio provided does not match the original language audio (for obvious reasons!) but helps convey the creative concept.