Radio Europa Plus Vladimir Radio MAMA WILL YOU...? by Production Company Vladimir-region

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Industry Public Safety, Health & Hygiene
Media Radio
Market Russia
Agency Production Company Vladimir-region
Director Alexey Patrugin, Sergey Odintsov
Creative Director Igor Birukov
Released September 2004

Credits & Description

Creative Director: Igor Birukov
Scriptwriter: Igor Birukov/Tanya Kazakova
Agency Producer: Alexey Sidortsev
Director: Alexey Patrugin/Sergey Odintsov
Sound Engineer: Alexey Sidortsev

Script in English

SFX: Household sound effects, lots of reverberation.

A pregnant woman “hears” the voice of her unborn child. A little girl is playing and singing a popular childish Russian song.

SFX: Silence, no reverberation.

Little girl: Mama! Will you kill me?

SFX: Dramatic, menacing synthesizer pad with short flute phrases.

Anncr: Every year more than two million women in Russia have…abortions.

Music stops abruptly.

Little girl: Mama?
Brief Explanation

This campaign is the result of a discussion with representatives of local medical institutions who fear that society treats abortion like an everyday medical procedure. The ad attempts to play on a woman's emotions, influencing her at the moment of decision.