COW-MAN MILK by Three Drunk Monkeys for Radio Nova

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COW-MAN MILK

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Australia
Agency Three Drunk Monkeys
Executive Creative Director Scott Nowell, Justin Drape
Creative Director Noah Regan
Account Supervisor Dan Beaumont
Production Song Zu
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: NOVA
Product/Service: RADIO STATION
Agency: THREE DRUNK MONKEYS
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director: Noah Regan
Scriptwriter: Benn Sutton
Agency Producer: Thea Carone
Account Manager: Emily Thompson
Account Supervisor: Dan Beaumont
Production Company: SONG ZU, Sydney, AUSTRALIA
Sound Studio: Song Zu
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THREE DRUNK MONKEYS, Sydney, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Cheesy jingle music MVO: Do you like milk? Do you not like milk? If the answer is yes, or no, then you’ll love Cow-Man Milk. SFX: Moo MVO: That’s the sound of a man making a moo sound. FVO: (Singing, underneath the main lyrics) Cow-Man milk, milk from the cow-man MVO: Cow-Man Milk is one-hundred per cent milk from a cow-man. On cereal, in coffee, or on your face. FVO: (Singing, underneath the main lyrics) If you like life, you’ll love Cow-Man Milk. MVO: If you like life, you’ll love Cow-Man Milk. Get some at cowmanmilk.com.au

Brief Explanation
We created a teaser radio ad before the campaign launched and hijacked competitors stations by booking it under a false name: ‘Laughfest’. It ran on 2dayFM, Nova, Triple M, The Edge and Mix on 28 and 29 Jan advertising ‘Cow-Man Milk’ – users were then driven to the website cowmanmilk.com which provided info about Cow-Man Milk and revealed that it was brought to you by Nova 969.