Works » Kanal 24

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Industry TV/Radio Programs & Stations
Media Radio
Market Norway
Agency SMFB
Account Supervisor Lasse Polmar
Released August 2004

Credits & Description

Advertising Agency: SHNEL & MELNYCHUCK, NORWAY, Oslo
Scriptwriter: Stig Bjølbakk/Erik Heisholt/Henrik Sander
Account Supervisor: Lasse Polmar
Advertiser's Supervisor: Njål Berge


Script in English

SFX: Sound of prayer from a minaret in an Arabian country. After calling out his prayers for a while the voice starts singing ”How am I supposed to live without you”.

VO: Michael Bolton, no longer on Radio Channel 24.
Script in Orginal Language

SFX: Lyden av et bønnerop fra en minaret I et arabisk land. Etter en stund bryter bønneropet over I sangen ”How am I supposed to live without you”.

VO: Michael Bolton, ikke lenger på Kanal 24
Brief Explanation

These spots were made when Radio Channel 24 wanted to tell the audience that its music profile had changed from dull to cool.

The Radio ad titled MICHAEL BOLTON was done by SMFB advertising agency for Kanal 24 in Norway. It was released in Aug 2004.