Ramsay Son & Parker Radio MIMIC by Ogilvy Cape Town


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Industry Magazines
Media Radio
Market South Africa
Agency Ogilvy Cape Town
Creative Director Creative Partner Greg Burke
Account Supervisor Nadia Saal
Released September 2004

Credits & Description

Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Cape Town
Creative Director: Greg Burke
Scriptwriter: Chris Gotz
Agency Producer: Johnine Hughes
Account Supervisor: Nadia Saal
Advertiser's Supervisor: Stuart Lowe
Sound Engineer: Graham Merrill

Script in English

SFX: Interior ambience. We hear the piep, piep, piep of an electronic till.

MV 1: Hey, there's a queue here.

MV 2: What?

MV 1: What do you mean what? You just pushed right in.

MV 2: I'm in a hurry alright.

MV 1: So becuase you're in a hurry you just get to push in.

MV 2: Relax. I'm just buying this magazine.

MV 1: I don't care if you're just buying a Magazine. Why does that give you the right to jusr push in!

MV 2: Ah (Beeeeep) off man.

MV 1: What, what did you say to me!

MV2 (mocking): What did you say to me.

ANNCR: October Car Magazine. The BMW Issue. Available now.
Brief Explanation

BMW Drivers in South Africa are traditionally very agressive, often pushing in front of you in the traffic.