Ramsay Son & Parker Radio WINDOWS by Ogilvy Cape Town


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Industry Magazines
Media Radio
Market South Africa
Agency Ogilvy Cape Town
Creative Director Chris Gotz
Account Supervisor Rochelle Roman
Released May 2005

Credits & Description

Advertising Agency: OGILVY SOUTH AFRICA, SOUTH AFRICA, Cape Town
Creative Director: Chris Gotz
Scriptwriter: Neil Gardiner
Agency Producer: Johnine Hughes
Account Supervisor: Rochelle Roman
Advertiser's Supervisor: Andrew Stodel
Sound Engineer: Tully McCully

Script in English

SFX: Phone rings

IT GUY: IT help desk, Roman speaking how can I help you?

CUSTOMER: Hi. I can't seem to get this machine to work.

IT GUY: Alright, what do you see on the screen?

CUSTOMER: There's Nothing.

IT GUY: Nothing.


IT GUY: Ok. What happened, did it crash?


IT GUY: Ok...uh, you got windows open now?

CUSTOMER: Ah, Hang on a sec?

SFX: Sound of car windows opening

CUSTOMER: There, still not working.

IT GUY: Huh? Ok have you tried restarting?

CUSTOMER: Restarting, ok let me try?

SFX: We hear a car start

Ann: The BMW iDrive system, in the otherwise superb new 3 series. Read the first test in the latest Car Magazine? Out now.

Brief Explanation

This commercial focused on the iDrive system, which has been a controversial issue among
journalist and owners alike. The BMW 3series featured in June's Car Magazine lists the iDrive
system as an option.