Maliban Biscuits Radio COURTROOM by Phoenix Ogilvy & Mather Sri Lanca

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Industry Confectionery & snacks, Snacks
Media Radio
Market Sri Lanka
Agency Phoenix Ogilvy & Mather Sri Lanca
Creative Director Ruchi Sharma
Account Supervisor Mahesh Neelkantan, Buddhika Perera, Sanjini Munaweera
Released August 2004

Credits & Description

Advertising Agency: PHOENIX OGILVY, SRI LANKA, Colombo
Creative Director: Ruchi Sharma
Scriptwriter: Rajiv Wirasinha
Agency Producer: Hemali Abeywardena
Account Supervisor: Mahesh Neelkantan/Sanjini Munaweera/Buddhika Perera/
Sound Engineer: Suresh Jayawickrama/Husni Ghouse

Script in English
Court Crier: Silence in the court.
Judge: And now the prosecution may question the defendant.
Lawyer: Tell me sir, you deny involvement with the robbery.
Defendant: That is correct.
Lawyer: You claim you were at dinner during the entire duration of the incident?
Defendant: Yes. A very satisfying meal it was.
Lawyer: Indeed. I call your attention to exhibit A: a red pack of Maliban Real Cream Crackers.
Defendant: What? But how?!!
Lawyer: Isn’t this the satisfying dinner you had sir?
Defendant: Yes, but..
Lawyer: A complete meal that would have taken no more than five minutes to finish?
Defendant: But..but..but..
Lawyer: Leaving you more than enough time to commit the offence?
Defendant: Look, I..
Lawyer: I rest my case!
AVO: Need a quick dinner? Have a Maliban Real Cream Cracker – your anytime square meal.
Brief Explanation
In Sri Lanka, Maliban Real Cream Crackers is widely recognised as a square shaped biscuit in a red pack. But it wasn’t popular enough as a snack since most people find it quite filling. So the radio campaign successfully repositioned this square biscuit as a wholesome meal on-the-go. Thus Maliban Real Cream Cracker is your anytime square meal.