BACKING UP by Try/Apt Oslo for Volkswagen

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BACKING UP

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Industry Automotive products, services and accessories
Media Radio
Market Norway
Agency Try/Apt Oslo
Account Supervisor Morten Polmar
Production Bade Og Oslo
Director Øystein Johnsen
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: HARALD A. MOLLER / VOLKSWAGEN
Product/Service: REAR-VIEW PARKING SENSOR
Agency: TRY ADVERTISING AGENCY
Scriptwriter: Lars Joachim Grimstad/Egil Pay
Agency Producer: Cathrine Wennersten/Morten Polmar
Account Manager: Cathrine Wennersten
Account Supervisor: Morten Polmar
Advertiser's Supervisor: Irene Solstad
Production Company: BÅDE OG, Oslo, NORWAY
Director: Oystein Johnsen
Sound Engineer: Hans Kristian/Pintmann Heide
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TRY ADVERTISING AGENCY, Oslo, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car starting SFX: Loud crash MVO: Sh (Beep)! That’s just so fu(Beep) typical! What kind of an as(Beep)le puts up a God dam(Beep) post right fu(Beep)ng there? Bit(Beep)! Ba(Beep) fu(Beep) as(Beep) coc(Beep)... SFX: Censoring beeps form the sound of a rear parking sensor ANN: Avoid accidents when backing up. Rear-view parking sensor. Now available on all Volkswagen models. Volkswagen. Surrounded by innovations.

Full script of the ad in the original language
SFX: Bil som rygger SFX: Krasjer MVO: Fa(Piip)! Er det mulig? Men i hælv(Piip)! At det går an å være så jæv(Piip) tjukk i hue! Hva slags id(Piip) er det som har satt den derre forb(Piip) stolpen akkurat der da? Fa(Piip) i hæl(Piip) for(Piip) fi(Piip)... SFX: Piipene tilsammen utgjør den akselererende rytmen til en autentisk ryggesensor ANN: Unngå uhell når du rygger. Automatisk ryggesensor. Nå tilgjengelig på alle våre modeller. Volkswagen. Innovasjoner du har bruk for.