SECONDS by J. Walter Thompson Santiago for Red Cross

Adsarchive » Radio » Red Cross » SECONDS

SECONDS

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Radio
Market Chile
Agency J. Walter Thompson Santiago
Executive Creative Director Leo Farfan
Creative Director Pablo Herrera - Mariella Rivera - Daniela Lopez
Account Supervisor Macarena Galvez
Production Sonica
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CHILEAN RED CROSS
Product/Service: FIRST AID COURSES
Agency: JWT CHILE
Executive Creative Director: Leo Farfan
Creative Director: Mariella Rivera
Scriptwriter: Pablo Herrera/Aliro Jara/Karen Gheza/Cristian Salazar
Agency Producer: Nena Walker/Mauricio Medina
Account Manager: Ignacio Lanata
Account Supervisor: Macarena Galvez
Production Company: SONICA, Santiago, CHILE
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT CHILE, Santiago, CHILE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO1: 1, 2, 3, 4. FVO2: 5, 6, 7, 8, 9. FVO1: 10. FVO2: 11, 12, 13, 14, 15 FVO1: 16, 17? FVO2: 18, 19, 20, 21, 22. FVO1: 23, 24, 25? FVO2: 26, 27, 28, 29, 30. FVO1: 31, 32, 33? FVO2: 34, 35, 36, 37, 38. FVO1: 39, 40? FVO2: 41, 42. FVO1: Um... 43, 44, 45. ANN: The difference between life and death lies only in a few seconds. Don’t waste them calling for help. Red Cross’ First Aid Course. A second, a life.

Full script of the ad in the original language
SFX: Phone ringing FVO1: 1, 2, 3, 4. FVO2: 5, 6, 7, 8, 9. FVO1: 10. FVO2: 11, 12, 13, 14, 15 FVO1: 16, 17? FVO2: 18, 19, 20, 21, 22. FVI1: 23, 24, 25? FVO2: 26, 27, 28, 29, 30. FVO1: 31, 32, 33? FVO2: 34, 35, 36, 37, 38. FVO1: 39, 40? FVO2: 41, 42. FVO1: Um... 43, 44, 45. ANN: Entre la vida y la muerte hay segundos, no los desperdicies llamando para pedir ayuda. Cursos de primeros auxilios de la Cruz Roja. Un segundo, una vida.

Brief Explanation
Many of the calls for help wouldn't have ended in tragedy, if the person had known First Aid. There are many instances where you can help by telephone, but there are many others, such as choking on a piece of meat, in which a call is just a waste of time. The Red Cross has a solution to this problem: First Aid Courses. Where, without being a doctor, one can learn to deal with this type of emergency situation.