Renault Radio LAMBADA by Publicis Madrid

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Spain
Agency Publicis Madrid
Creative Director Marcelo Vergara, Fabio Mazia
Account Supervisor Javier Pascual
Released October 2005

Credits & Description

Advertising Agency: PUBLICIS LADO C, SPAIN, Madrid
Creative Director: Marcelo Vergara/Fabio Mazía
Scriptwriter: Lucas Paulino/Angel Torres
Agency Producer: Cristina Espanol
Account Supervisor: Javier Pascual
Advertiser's Supervisor: Carlos Izquierdo

Script in English

VO: People from Renault, i would like to ask you for a favour, i also want to be born again. First of all, let me introduce myself, I am…

SFX: Lambada music

VO: Exactly! Lambada. I am fed up of being used in weddings, of being used by people to rub
each other. They are ruining my reputation. That’s why I would like to be a different kind of dance. A breakdance would do. Is it possible?

SFX: Breakdance music

ANN: If you were born again, how would you like to be? New Renault Clio. Restart.

Script in Orginal Language

VO: Querida gente de Renault después de ver lo que habéis hecho con el Clio, os quería pedir
un favor yo también quiero volver a nacer. Empezare presentándome soy

SFX: Lambada music

VO: la Lambada. Estoy harto de que me usen en bodas y que me utilicen para rozarse. Me
desprestigian. Por eso me gustaría ser otro tipo de baile tal vez un Breakdance, es más cool. ¿Puede ser?

SFX: Breakdance music

ANN: Si volvieras a nacer ¿cómo te gustaría ser? Nuevo Renault Clio Restart.